Sting Energy Drink

According to the site..
Sting Energy Drink is a carbonated energy drink from PepsiCo International. It was launched in Pakistan in 2010 with a widespread advertising campaign. Sting is available in two flavours; Gold Rush and Berry Blast.

Sting is the great tasting new energy drink, which gives you the ultimate kick and energy you need to keep you charged and energized while you work, study or party. With its unique ingredients of Taurine and Ginseng, it invigorates and replenishes your energy levels, letting you take total control of your demanding lifestyle in a balanced way.

Ingredients

Carbonated water, Sugar, Citric Acid, Artificial flavour, Maltrodextrin, Sodium Citrate, Sodium Hexametaphosphate, Taurine, Potassium Sorbate, Caffeine, Sodium Benzoate, Tartrazine, Inosital, Calcium Disodium EDTA, Modified Food Starch, Panax Ginseng Extract, Niacinamide, Sunset Yellow, Pyridoxine Hydrochloride and Cyanocobalamin.

Nutritional Information

	Per Serving
Energy(Kcal)	160
Carbohydrate (g)	40
Vitamin B3 (mg)	7
Vitamin B6 (mg)	0.7
Vitamin B12 (mg)	0.9
Ginseng Extract (mg)	1.6
Inositol (mg)	17
Taurine (mg)	124

so the drink is pretty high on energy (taurine), thus it gives and instant energy outburst. Furthermore, the level of addiction is there, and its these energy elements that get the youngsters hooked onto the drink. In economics this can be called, increasing marginal utility!